How it works

Awareness is built.
Readiness is detected.

Every account in your market, read on two axes: does it know you, and is it moving toward a purchase. The position tells your team the one move and who owns it.

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Free. No CRM connection. Nothing to install.

81%of the B2B journey happens before the form
Two tags, one labelbrand-aware and sales-ready both land as “MQL”
Signal ≠ signaturethe person researching is not the person signing

The four quadrants

Every position has one move and one owner.

Hover or tap a quadrant.

Sales-Ready · awareness high, readiness high

The one move
Rapid, precise, human follow-up, with full context.
Owner
Account executive
What it looks like
An account that has engaged with what you publish for months, hired a new revenue leader six weeks ago, and visited pricing twice this week. The easiest deal you will run.
The mistake
Nurturing or educating here wastes the window. Act, with the context the map already gives you.

The two axes

Awareness you build. Readiness you detect.

Brand awareness · built

Does this account know us?

  • A behavioral footprint, by account: follows, reactions, newsletter, events, repo stars
  • Identify the engager, filter for ICP fit, score with decay
  • Measured, not surveyed
20% → 90–100%LinkedIn acceptance, cold vs. people who had just engaged with us

Readiness to buy · detected

Is something moving right now?

  • Three levels: industry (regulation), company (funding, a new leader), lead (pricing visits, job posts)
  • A fresh, strong signal is a trigger
  • Only ~5% of a market is buying at any moment, the 95-5 rule
First 90 daysof a new revenue leader: the signal we trust most

The Decay RuleA signal is evidence with a half-life. Let it count forever and you have a graveyard that glows.

The system behind the Compass

A map by hand, once a quarter, is not a system.

Signal Radar
reads every account on both axes, continuously
Market Map
where every account sits and which way it moves
Outbound · Inbound · Nurture
build awareness and fill the map
Activation
closes the aware account the moment it moves

DemandCompass is the software that runs it. See it, and try the map, on Platform →

ACTIVATIONclose what is readyOUTBOUNDcold → awareINBOUNDpulls them inNURTUREwarm until readyMARKET MAPevery account, liveSIGNAL RADARreads both axes, continuously

The software

DemandCompass runs it on your market, every five minutes.

The Compass is the model. DemandCompass is the software that scores every account, routes the ones that move and keeps the evidence behind every number. We operate it inside your team.

See the platformor book a demo →

81signal types
12sources
5 minbetween rescores
48 hto your first scored market

From our own deployments

What changes when the map decides the move.

0 vs 8

positive replies: 5,521 generic product-pitch emails against 2,907 event invitations to accounts the map said were moving

0% vs 67%

interested rate: 11,514 contacts with generic outreach against contextual outreach on the same market

6 h to 5 min

lead assignment time, while the team handled 200% more leads a week across 8 reps

829 to 150

signals captured against signals surfaced to a human: 82% filtered out on purpose

Original findings from automate rev.ops. deployments, 2025 to 2026.

Read the case studies → All the numbers, with denominators →

Where does your market sit on the Compass?

The Demand Map reads your market on both axes from public signals only. A few days, nothing to connect, no cost. If it shows you nothing you did not know, you will know by the end of a 30-minute call.

Book a demo