Brand awareness · built
Does this account know us?
- A behavioral footprint, by account: follows, reactions, newsletter, events, repo stars
- Identify the engager, filter for ICP fit, score with decay
- Measured, not surveyed
How it works
Every account in your market, read on two axes: does it know you, and is it moving toward a purchase. The position tells your team the one move and who owns it.
Free. No CRM connection. Nothing to install.
The four quadrants
Hover or tap a quadrant.
Sales-Ready · awareness high, readiness high
The two axes
Brand awareness · built
Readiness to buy · detected
The Decay RuleA signal is evidence with a half-life. Let it count forever and you have a graveyard that glows.
The system behind the Compass
DemandCompass is the software that runs it. See it, and try the map, on Platform →
The software
The Compass is the model. DemandCompass is the software that scores every account, routes the ones that move and keeps the evidence behind every number. We operate it inside your team.
From our own deployments
0 vs 8
positive replies: 5,521 generic product-pitch emails against 2,907 event invitations to accounts the map said were moving
0% vs 67%
interested rate: 11,514 contacts with generic outreach against contextual outreach on the same market
6 h to 5 min
lead assignment time, while the team handled 200% more leads a week across 8 reps
829 to 150
signals captured against signals surfaced to a human: 82% filtered out on purpose
Original findings from automate rev.ops. deployments, 2025 to 2026.
Read the case studies → All the numbers, with denominators →
Notes from the book


















The Demand Map reads your market on both axes from public signals only. A few days, nothing to connect, no cost. If it shows you nothing you did not know, you will know by the end of a 30-minute call.