About automate rev.ops.
We Build Revenue Systems That Scale, Not Tool Collections That Break
Most revenue teams are drowning in AI tools but starving for growth. We architect automated revenue systems that turn technology chaos into compound acceleration.
The Problem We Saw Before Others Did
In 2022, during a whiteboard session in WeWork Brooklyn, our founders David Emanuel Moreira and Marcos Stubrin identified a fundamental flaw in how companies approach revenue operations: everyone was building two-dimensional funnels when revenue actually moves like a tornado — drawing power from multiple sources simultaneously.
While the market celebrated "500+ AI tools for go-to-market," we watched revenue teams hit a plateau. They had Clay, HubSpot, Outreach, ZoomInfo, and dozens more tools. They had isolated workflows. They even had a few wins. But they couldn't scale.
The insight: When democratized technology makes every tool accessible, competitive advantage shifts from having the tools to architecting the system. Scattered AI workflows and isolated automations can't compound. They fragment.
This realization became the Revenue Tornado methodology — our proprietary framework for systematic revenue acceleration that now powers over 100 revenue teams and has generated $40M+ in qualified pipeline for our clients.
The Revenue Tornado Methodology™
The Revenue Tornado is our trademarked approach to revenue operations architecture. Unlike traditional funnel-based systems or tool-by-tool implementations, it channels three distinct power sources into one concentrated acceleration system — all unified through the Revenue Eye, your command center that integrates CRM, Clay workspace, and automation tools into a single coherent revenue engine with real-time signal detection and AI-powered personalization at scale.
Attraction Engine
Systematic content strategy and distribution that creates natural pull, drawing prospects in through consistent value creation rather than aggressive outreach.
Timing Intelligence
Advanced signal detection and trigger-based engagement that reaches prospects at their exact moment of readiness with personalized, relevant value.
Opportunity Radar
Systematic market scanning and opportunity identification that captures the best prospects before competitors find them.
When all three power sources work together through the Revenue Eye, each improvement multiplies across all areas. This creates exponential rather than linear growth — what we call the Tornado Effect. The methodology is backed by rigorous implementation frameworks, certified training programs, and measurable performance benchmarks that make it repeatable across companies from 50 to 500+ employees.
Why Revenue Leaders Choose Us
Every claim we make is backed by client implementations, measurable outcomes, and institutional-grade reporting.
$40M+
in client pipeline generated
100+
revenue teams transformed
15,000+
professionals in our RevOps community
300%
company growth year-over-year
Our clients achieve measurable, board-ready results: 25–100% pipeline increase with current team size, 40% improvement in pipeline velocity while reducing team workload, 80%+ data enrichment match rates replacing 2–3 SDR headcount at a fraction of the cost, and 50% reduction in sales cycle length through systematic timing intelligence.
We hold Clay Solutions Partner status at the Advanced Artisan certification level — one of a small number of firms worldwide to hold this designation — and serve revenue teams backed by leading VC and PE firms who demand measurable ROI, systematic approaches, and board-level reporting.
The Team Behind the System
We're not a traditional agency taking orders and delivering what you ask for. We're revenue operators who diagnose the actual problem, design the systematic solution, and deploy revenue architecture that compounds over time. Our team includes Clay-certified technologists, revenue automation specialists, and strategic advisors who have built revenue systems firsthand — not theorized about them.
David Emanuel Moreira
Co-Founder
David is a Clay Certified Expert and revenue operations architect with deep expertise in systematic automation design. As co-founder, he leads our technical implementation methodology and oversees the development of our proprietary workflow frameworks.
David's operator background in building scalable revenue systems informs every aspect of our Revenue Tornado deployments.
Marcos Stubrin
Co-Founder
Marcos is a Clay Certified Expert and the strategic architect behind automate rev.ops. With expertise spanning revenue operations strategy, AI automation, and go-to-market architecture, Marcos developed the Revenue Tornado methodology and leads our strategic consulting practice.
His approach combines deep technical knowledge with board-level strategic thinking, making him a trusted advisor to VPs of Revenue Operations and CROs at growth-stage companies.
Our Philosophy
We don't build tool collections — we architect revenue systems. The traditional approach treats every automation tool as a separate project: implement Clay, set up sequences, add enrichment. The result is isolated workflows that require constant maintenance and break as you scale. Our approach builds unified revenue systems where every component works together, improvements compound across all areas, and the system becomes more powerful as it scales.
We're not here to sell you more tools. Your revenue team already has access to incredible technology. The problem isn't tool availability — it's systematic integration. We work with your existing tech stack and transform isolated point solutions into an integrated revenue engine.
We believe in measurable, board-ready ROI. Every engagement includes clear performance metrics, systematic tracking, and reporting designed for board presentations. Our clients can quantify pipeline impact, efficiency gains, and cost reductions with the rigor institutional investors demand.
Long-term strategic partners, not transactional vendors. We structure our engagements for sustained success, not one-time delivery. Whether through 6-month strategic consulting in our guided implementation or 90-day handoff sessions in done-for-you deployments, we ensure your team owns the system and can evolve it as your business scales.
Unlike general RevOps consultants who recommend processes, we deploy systematic automation architecture. Unlike Clay freelancers who build isolated workflows, we architect integrated revenue systems. Unlike traditional agencies that deliver what you ask for, we diagnose what you actually need and build solutions that compound over time.
We're the only revenue operations firm that:
- Has developed a proprietary, trademarked methodology for revenue system architecture
- Serves exclusively growth-stage B2B companies with systematic, repeatable frameworks
- Combines deep automation expertise with strategic revenue operations consulting
- Provides both hands-on implementation and strategic capability building
Our methodology has been validated by revenue leaders at companies backed by leading institutional investors. We understand the pressure to deliver board-ready metrics, the need to scale efficiently without proportional headcount growth, and the importance of systematic approaches that work through exit.
Whether you're a Series A company building your first systematic revenue engine or a growth-stage business replacing manual operations with automation architecture, we bring the operator expertise and institutional credibility your stakeholders expect.
Ready to Transform Your Revenue Operations?
We work with a limited number of clients each quarter to ensure every engagement receives the strategic depth and technical rigor our methodology demands.
→ Audit your current revenue infrastructure and identify integration opportunities
→ Map your revenue acceleration potential using our proprietary diagnostic
→ Design a custom Revenue Tornado implementation roadmap
→ Receive a detailed action plan — regardless of whether we work together