The MQL told you they filled out a form.

It didn’t tell you if they’re ready to buy.

automate rev.ops. is a GTM partner for B2B marketing teams. We score every account in your market on awareness and readiness, and route the ones that are moving to the right rep, with the reason attached.

SEE YOUR DEMAND MAP BOOK A DISCOVERY CALL

The Demand Map is free. No CRM connection, nothing to install.

Click to watch with sound · 1:32

67%

interested with contextual outreach, against 0% generic

82%

of signal noise filtered before it reached sales

100+

revenue teams

Built on the tools your revenue team already runs.

Clay Advanced Artisans Partners · 100+ revenue teams · Authors of The Demand Compass

Clay Advanced Artisan, Solutions Partner 2026

The Old Model

The MQL asks one question:
“Is this lead qualified?”

Complex B2B buying doesn’t work that way.

The Demand Compass™

Awareness can be built.
Readiness has to be detected.

Demand has two dimensions.

How It Works

Every account scored on two axes. The system moves them toward the top-right, where sales closes.

Cipher AI · Day 0 · Cold

Awareness — built Readiness — detected

Illustrative account and signals, drawn to show how the system reads a market.

The framework behind our book, running on your market.

See Your Demand Map

or book a discovery call →

Case studies

Three problems you might recognize.

Three GTM systems we operate today. Every number comes from the client’s own CRM and sending tools, and the cohorts that produced zero are published too.

Non-human identity platform

“We don’t know which offer converts, so we fund all of them.”

Two CRMs, most accounts with no industry, reps choosing by instinct. The quarter had one job: find the offer that converts and retire the ones that don’t.

CMO, non-human identity platform

BeforeAfter

Split across two CRMs, half with no lifecycle stage110,984 contacts across 29,853 companies, mapped, scored and routable

Reps chose accounts by instinctBuyers prioritized automatically, with the evidence on every record

Three offers funded on faithThree offers tested in parallel. Events: 67% interested. Generic outreach: 0%. Budget moved in 30 days.

14buyer-grade conversations in the first 90 days, global manufacturers and aerospace among them

Read the case study

AI trust & safety platform

“The CRM is full and the pipeline is empty.”

The audit found 59,000 contacts, 56,000 of them never touched and none tied to revenue. Cold email went out from the company’s own domain, and the whole motion lived in one person’s head.

Head of growth, ai trust & safety platform

BeforeAfter

A product pitch to the broad technical ICPAn event invitation to security leaders: 14 positive replies, 6 inside 48 hours. The pitch, same weeks, same infrastructure: zero.

Every account looked the same on the way to a rep4,176 buyers scored on awareness by readiness, 51 routed as sales-ready, 45 of them the enterprise CISO-to-CIO profile

Cold sends from the core domain, by hand, by one person35 warmed domains, 0.8% bounce, zero spam flags, and a documented system that gave the team 15–20 hours a week back

46%click rate on the 95-name CISO list, 50% opens. Relevance beat reach, and the budget followed.

Read the case study

Infrastructure software

“Our buyers talk in places nobody on the team is watching.”

The buying conversation happens in code repositories and technical forums long before anyone fills a form. Monitoring six sources by hand cost more time than the team had, so nobody did.

Marketing lead, infrastructure software

BeforeAfter

No consistent monitoring; whoever remembered to look, lookedOne always-on system across six sources, running without anyone checking

Raw signals, anonymous and overwhelmingScored against the ICP, identity resolved where possible, pass rate measured per source

Nothing arrived anywhereOnly action-ready signals reach the team, in the channel where they act

82%of captured signals filtered out before a human saw them. 150 of 829 reached the team.

Read the case study

How We Start

Three steps.
The first is free, the second is guaranteed.

You see your market before you pay anything. You pay for the diagnostic only if it finds leaks.

Free

1

Demand Map

Your market on the Compass, from public signals only.

Every account in your TAM placed on both axes
Which ones are in-market right now, and why
No CRM connection, nothing to install

Freenothing to connect

See your Demand Map

Guaranteed

2

Compass Diagnostic

Where your current GTM system leaks demand, with the evidence.

Signal coverage audit: CRM, web, LinkedIn, hiring
Routing and handoff review with your sales leads
A prioritized 90-day plan with owners

If it can’t identify three meaningful leaks, you don’t pay. Credited toward Ignition if you continue.

5–10 days$2,500, credited toward Ignition

Book a discovery call

Ongoing

3

90-Day Ignition

We build and operate the system inside your GTM team. Six blocks, in the order a GTM system needs them:

GTM Strategy & Messaging
Market Intelligence
Outbound Systems
Demand Scoring & Routing
CRM & RevOps
AI & GTM Automation

90 days, then ongoing$10K/month

See scope and pricing

Scope, timelines and pricing live on Services.

Not sure which step fits? Talk to us for 20 minutes.

We look at your market together and tell you honestly whether the Compass applies.

Book a discovery call

What Makes Us Different

Framework. Software. Operators.
The three rarely come together.

Most vendors sell one of the three. We built a company around all of them.

Framework

We wrote the model.

Two scores, four quadrants. Awareness is built over time; readiness is detected from signals. Published in full as The Demand Compass.

How the model works →

Software

We built the technology that runs it.

DemandCompass scores every account on both axes and keeps the receipt: click any number and you get the dated signal and its source.

See the platform →

Operators

We run it inside your GTM team.

The sources, the scoring and the routing, operated by us, instead of a tool and a login.

You can buy each separately. We built them to work as one system.

What you get · the software

See who’s moving.
Know why. Act accordingly.

Every score traces back to the dated signal that created it. Click any number and see the evidence.

Accounts

The layout, the states and the recommended actions are the product’s. The accounts and signals are illustrative.

The Demand Compass, by Marcos Stubrin and David Moreira.

What you get · the framework

We wrote the model down.

The Demand Compass is the signal-based GTM framework this company runs on, published in full — the quadrants, the scoring and the 90-day install.

Get the book Browse the knowledge base →

See where demand is forming
in your market.

No CRM connection. Nothing to install.

See Your Demand Map

or book a discovery call →

Your Demand Map in 48 hours, from public signals only.

100+ revenue teams · Authors of The Demand Compass

Demand Compass artwork

See Your Demand Map