GTM Services
One system, three steps. Start free, pay for the Diagnostic only if it finds leaks, and build the engine in 90 days. Every engagement ships documented, with knowledge transfer to your team.
Flat fees. Never a percentage of spend.
How It Works
Three steps. The first is free, the second is guaranteed.
Every step runs on RevOps automation: the market mapped once, signals captured daily, accounts scored and routed with the reason attached. What it should automate first.
1
Demand Map
See your market.
Free · nothing to connect
2
Compass Diagnostic
Find the leaks.
Custom quote · 5–10 days · credited toward Ignition
3
90-Day Ignition
Build the system.
Custom quote · 90 days, then ongoing
Inside the 90-Day Ignition
Six blocks, built in the order a GTM system needs them.
01
GTM Strategy & Messaging
Define who to target, what to say, what to test, and where to focus.
- Compass Diagnostic & 90-day roadmap
- ICP & segmentation
- Positioning & messaging
- Offer development
- GTM experimentation
02
Market Intelligence
Turn your market into a structured, enriched, and prioritized account universe.
- TAM & account mapping
- Data enrichment
- Buying signals
- Account research & prioritization
- Clay workspace design
- Clay training & coaching
03
Outbound Systems
Build a repeatable outbound engine across email and LinkedIn.
- Segmentation & messaging
- Email + LinkedIn sequences
- Prospecting workflows
- Personalization & research
- Cold email infrastructure
- Deliverability & monitoring
04
Demand Scoring & Routing
Help sales know exactly which accounts to work, why, and when.
- Fit scoring
- Intent & readiness scoring
- Signal-based prioritization
- Awareness and readiness scoring
- Lead & account routing
- Ownership rules & SLAs
05
CRM & RevOps
Build the operating system connecting Marketing, Sales, and Customer Success.
- HubSpot / Salesforce architecture
- Lifecycle stages
- Data hygiene & governance
- Lead management
- Sales–Marketing alignment
- Reporting & attribution
- Revenue process design
06
AI & GTM Automation
Build custom workflows that eliminate manual GTM work and connect your revenue stack.
- Custom AI workflows & agents
- Clay automation
- HubSpot workflow automation
- Custom GTM data systems
- API & webhook integrations
- Automated research & enrichment
- Meeting prep & follow-up automation
- CRM enrichment & updates
- Custom internal GTM tools
How We Engage
Two ways to work with us.
Path 1
The full engine
All six blocks, operated inside your team, with a quarterly pipeline metric we report against. This is Ignition, and what it becomes after day 90.
See the three steps →Path 2
One block
One block or one piece of it: fixed deliverable, flat fee, delivered in weeks. The Diagnostic tells you which one.
See the six blocks →Also
Learn to run it, or borrow a senior operator.
A senior operator embedded in your team, month to month, with the platform and our team behind them.
The AI GTM Coaching Program, in two tracks. For Teams: your revenue team learns to run AI-powered GTM (workflows, agents, and the stack) coached on your real pipeline, not a sandbox. For Demand Gen Professionals: the individual track, where demand gen and RevOps leaders build the same skills on their own book of work. Plus Clay implementation and the training program that has served 100+ revenue teams.
FAQ
Common Questions
The free Demand Map maps your TAM and shows which accounts are already in-market, using public third-party signals only. Nothing to connect on your end, no cost. The Compass Diagnostic takes 5–10 working days. In Ignition, your workspace is live within 48 hours and the first campaign is measuring replies within two weeks, or we work free until it is.
Yes. Everything is built in your accounts, on your infrastructure: CRM integrations, scoring models, routing, workflows. Full documentation and knowledge transfer. If we ever part ways, the system keeps running.
Good. That tells us you’re serious, and we use Clay under the hood ourselves as Advanced Artisan partners. Clay gives you the data. It doesn’t tell you what changed this week, or write the message, or tell your sales team why an account deserves attention now. Someone still has to be the system, and today that someone is probably you. We also typically find 3–5 optimization opportunities in an existing Clay setup during the first assessment.
The founders, plus a dedicated GTM engineer. We sell it and we deliver it. The anti-pattern where a senior person sells and a junior person delivers is the exact thing we built the company not to be. You talk with us day to day in your own channels, and a weekly check-in keeps strategy and execution in the same conversation. And nothing sends without human approval: every outbound message is researched, evidence-backed, and signed off.
HubSpot, Salesforce, and most modern CRMs. Plus Clay, Smartlead, HeyReach, Apollo, Make, Apify, RB2B, Prospeo, and custom data sources. If you use it, we’ve probably connected it.
Think You’re a Fit?
A 30-minute conversation about your market: where demand may already be forming, and whether the Compass would show you something you can’t see today. If it’s not a fit, you’ll know by the end of the call.
Free. No CRM connection. Nothing to install.
