The Signal Radar is the instrument of the Demand Compass that reads every account's activity across both axes, the awareness signals and the readiness signals that never become a form fill, and feeds what it catches into the Market Map, so that "who is in the market this week" becomes a standing answer instead of a guess.
The Signal Radar is what keeps the Market Map honest. It reads every account's activity across both axes of the Demand Compass, not the form fills but the dark half: the brand mentions and repeat site visits that build the awareness score, and the pricing visits, docs reads and stack-named job posts that build readiness. None of it is a raised hand. The Radar is how the eighty percent of your market you never mapped stops being invisible. Awareness is developed by the motions; readiness can only be detected, and the Radar is the thing that detects it.
The Radar is only as good as its sensor stack: instruments, each watching one channel, all reporting to the same place. Web de-anonymization resolves traffic to named companies, down to the page, and is usually the fastest sensor to deploy. Product and developer intent watches repositories, docs and free-tier usage. Job-post monitoring turns hiring into a standing readiness feed. Community listening catches the unprompted "has anyone used this?" in forums. Field and event capture receives badge scans and routes them inside the warm window. Trigger feeds watch funding, leadership changes and news. Most deployments run roughly twenty signals and one tool per sensor category.
Two rules govern the build. Rent the scraping, do not build it, and name the stack by channel rather than by vendor, so swapping a product later is a Tuesday, not a migration. And every sensor reports in one shape to one place; a signal that never reaches the Map is one you do not have. When the Radar is quiet, refuse to accept "there is no intent in our market" as a finding. Almost always the awareness motions were never built, and the Radar is measuring a silence you created.
From The Demand Compass, by David Moreira and Marcos Stubrin. All terms · The book
