How do you build a signal-based demand system in 90 days?
One definition of a workable lead on day one, one sensor in month one, one play in month two, one board story in month three. Narrow and working beats wide and broken.
GTM Systems Digest · weekly
Most pipeline problems aren’t execution problems. They’re classification problems.
Every week, one idea for CMOs and revenue leaders building GTM systems that run without depending on who showed up today. Signal capture. Lead scoring. Demand timing. So your growth doesn’t depend on the one person who knows how everything works.
- 5,000+senior revenue leaders at B2B companies read it
- One ideaper issue, with the numbers behind it, never a pitch sequence
- Two authorsDavid Moreira and Marcos Stubrin, who wrote The Demand Compass
Recent issues
What an issue reads like.
How do you help an internal champion sell your product to the buying committee?
Give the champion three things they can forward without you: a signal profile of their own company, a real comparison, and an ROI block written as headcount avoided.
Why does my intent tool show no intent in my market?
A quiet intent tool rarely means a dead market. It means only capture was built, with nothing on the awareness side to create the signal it is waiting to catch.
One idea a week. That’s the whole deal.
No sequences, no “quick question”, nothing to install. If an issue is not worth the two minutes, unsubscribe from the foot of it.
