The library
The framework from the book, published chapter by chapter. Each page answers one question a B2B marketing leader actually asks, in the words we wrote it.
Two axes, four quadrants, one move each. The instrument that replaces the MQL with a reading of where every account actually stands.
The axis almost everyone gave up on is measurable, out of data you already own, if you treat awareness as a behavioral footprint instead of a survey result.
Readiness happens inside the account on its own schedule. You cannot create it, so the job is detection, interpretation and speed.
More chapters follow every two weeks. The whole framework is in the book.
