Infrastructure That Turns Cold Leads Into Warm Pipeline
We build AI-powered systems that monitor buying intent and brand engagement simultaneously, delivering warm leads with full context, not cold lists.
Built on the Tools That Power Modern Revenue Teams
We architect and connect your entire revenue stack so every tool works as one intelligence layer.
The Problem
Your Reps Spend 70% of Their Time on Prospects Who Will Never Buy
Most revenue teams operate blind. They spray outreach across their entire market with no signal on who’s ready to buy or who already knows their brand. The teams we work with decided that wasn’t acceptable.
Your Data Foundation Is Broken
No mapped market. No brand-aware database. No automated qualification process. Contact coverage sitting at 30–40%. You can’t reach the right people if your data doesn’t know who they are or how to find them.
Intent Without Awareness
You detect buying signals, but you don’t know if the prospect is aware of you. Cold outreach to warm intent still gets ignored. You need both axes working.
No Single Source of Truth
Your CRM, outbound and inbound tools, and enrichment data live in silos. Marketing, sales, and Customer Success each operate in their own world. Nothing compounds. Every team duplicates effort.
Same Goal. Different System.
| Most Teams Today | With automate rev.ops. | |
|---|---|---|
| Lead sourcing | Manual list pulls | Automated, signal-triggered |
| Rep time | 70% on wrong prospects | Focused on warm, scored leads |
| Data | Siloed across 6 tools | Unified, real-time |
| Scaling | Add headcount | System does the work |
| Time to pipeline | Quarters | 30 days |
Revenue Tornado
Three Forces. One System. Compounding Pipeline.
Most teams chase one signal: intent OR awareness. The Revenue Tornado tracks both simultaneously, creating a flywheel where each power source feeds the others. Revenue Eye sits at the center, scoring every prospect on both axes in real time.
How It Works
Every prospect scored on two axes. The system moves them toward the top-right, where sales closes.
Watch how prospects move through the matrix:
Signal detected → then build awareness
We build this for a small number of teams each quarter.
Apply for a Strategy Call or request a diagnostic →Results
What Happens When Intent Meets Awareness
$450K in New Revenue
“We needed a system to identify and engage the right prospects at scale, without adding headcount. automate rev.ops. coached us through architecting the full Revenue Tornado: scoring, enrichment, signal detection, and automated outreach. The system we built together generated $450K in its first year.”
Automated List Building & Routing
“We built a fully automated system to source, enrich, and route leads by product and territory across an 8-rep team. Lead assignment went from 6 hours to 5 minutes.”
Lead Qualification & Activation
“Inbound qualification, enrichment, and outreach activation for a 10-rep team. Our reps finally spend their day selling, not searching.”
Who We Work With
This isn’t for every company.
Mid-market or enterprise buyers. Outbound, inbound, or hybrid. What matters is that your deal size justifies building real infrastructure around pipeline.
At least 3 reps and a CRM. We’re not building your first sales motion. We’re turning an existing one into a system that compounds.
Your product works. Your team can close. You just can’t feed them enough of the right conversations at the right time.
List pulls, CSV imports, tab-switching between 6 tools. You want a system that runs whether or not someone remembers to check a spreadsheet.
How We Build
From Accepted to Live Pipeline in 30 Days
Audit & Strategy
Week 1
Deep audit of your funnel, tech stack, and market coverage. We define your scoring model, map signal sources, and build a custom implementation roadmap with projected ROI.
Architecture & Core Setup
Weeks 2–3
Build bi-directional Clay–CRM integration with 95%+ enrichment. Deploy intent detection and engagement tracking across your entire stack.
Activation & Optimization
Weeks 3–4 + Ongoing
Enable scoring, deploy routing rules, and start delivering warm leads to your sales team. Then tune thresholds and compound performance over time.
After the Audit
Choose Your Path Forward
Every engagement starts the same way: a deep audit to confirm fit. If we move forward, you choose how we build together.
We Guide, You Build
Your team has the technical chops. You just need the blueprint, the frameworks, and an expert in your corner. We train your team to build and own the system themselves.
Teams with RevOps or technical capacity who want full ownership
- Custom scoring framework
- Weekly coaching sessions
- Architecture templates
- Async Slack support
We Build, You Close
You focus on selling. We build the entire Revenue Tornado system end-to-end: integrations, scoring, routing, automation. Then hand you the keys to a live pipeline machine.
Teams that want results without the learning curve
- Full system architecture
- Clay + CRM integration
- Scoring & routing live
- 30 days to production
We Architect, We Scale
Multi-product, multi-market, complex tech stack. We design a custom intelligence layer that unifies your entire revenue operation under one system.
Growth-stage companies with complex GTM and multiple products
- Custom architecture design
- Multi-product scoring
- Full-stack unification
- Ongoing optimization
Every engagement begins with the Revenue Audit
A deep-dive into your funnel, stack, and market. This is where we determine fit. Credited in full toward any DFY or coaching engagement. You walk away with a custom blueprint either way.
FAQ
Common Questions
How long until we see results?
Once accepted, Done For You clients typically see their first warm leads within 30 days. Coaching clients have their first workflow live in 8 weeks. The full system is production-ready within 90 days.
Do we own the system when you’re done?
Yes. You own everything: Clay tables, CRM integrations, scoring models, routing rules. There’s no vendor lock-in. We build it in your accounts, on your infrastructure. If you part ways with us, the system keeps running.
What if we already use Clay?
Good. That tells us you’re serious. We’re Clay Official Solutions Partners at the Advanced Artisans level, which means we know the platform at a depth most implementers don’t. We typically find 3–5 optimization opportunities in existing Clay setups within the first audit.
What does the audit actually include?
A full diagnostic of your current funnel, tech stack coverage, market penetration, and signal gaps. You walk away with a custom blueprint including a scoring framework, integration specs, and projected ROI, whether or not you continue with us.
What CRMs and tools do you integrate with?
HubSpot, Salesforce, and most modern CRMs. We also integrate Clay, Apollo, Smartlead, HeyReach, Make, Apify, RB2B, Prospeo, and custom data sources. If you use it, we’ve probably connected it.
From the Blog
Latest Insights
Why Most Pipeline Is Dead on Arrival
Intent without awareness is noise. Awareness without intent is vanity. Here’s how to score for both.
Playbook5 Buying Signals You’re Probably Missing
Funding rounds get all the attention. But the best signals are hiding in job posts, tech stack changes, and leadership moves.
Rev OpsThe Clay Setup Mistake That Tanks Reply Rates
Automating outreach without enrichment context turns your sequences into spam. Here’s the fix.
Think You’re a Fit?
We take on a handful of teams each quarter. A 30-minute call with our team is how we determine if there’s a fit, for both sides.
No pitch. Just a conversation.
