Infrastructure That Turns Cold Leads Into
Warm Pipeline
We build AI-powered systems that monitor buying intent andbrand engagement simultaneously—delivering warm leadswith full context, not cold lists.
Watch 3-Min Overview
We architect and connect your entire revenue stack—so every toolworks as one intelligence layer.
The Problem
Your Reps Spend 70% of Their Time on Prospects Who Will Never Buy
Most revenue teams operate blind—spraying outreach across their entire market with no signal on who’s ready to buy or who already knows your brand. The teams we work with decided that wasn’t acceptable.
Your Data Foundation Is Broken
No mapped market. No brand-aware database. No automated qualification process. Contact coverage sitting at 30–40%. You can’t reach the right people if your data doesn’t know who they are or how to find them.
Intent Without Awareness
You detect buying signals—but you don’t know if the prospect is aware of you. Cold outreach to warm intent still gets ignored. You need both axes working.
No Single Source of Truth
Your CRM, outbound and inbound tools, and enrichment data live in silos. Marketing, sales, and Customer Success each operate in their own world—so nothing compounds and every team duplicates effort.
Same Goal. Different System.
Revenue Tornado
Three Forces. One System. Compounding Pipeline.
Most teams chase one signal—intent OR awareness. The Revenue Tornado tracks both simultaneously, creating a flywheel where each power source feeds the others. Revenue Eye sits at the center, scoring every prospect on both axes in real time.
How It Works
Every prospect scored on two axes. The system moves them toward the top-right—where sales closes.
Watch how prospects move through the matrix:
Signal detected → then build awareness
Revenue Eye spots a prospect — cold, unknown
Revenue Eye spots a prospect — cold, unknown
Revenue Eye spots a prospect — cold, unknown
Revenue Eye spots a prospect — cold, unknown
Revenue Eye spots a prospect — cold, unknown
Revenue Eye spots a prospect — cold, unknown
Signal detected → then build awareness
Revenue Eye spots a prospect — cold, unknown
Revenue Eye spots a prospect — cold, unknown
Revenue Eye spots a prospect — cold, unknown
Revenue Eye spots a prospect — cold, unknown
Revenue Eye spots a prospect — cold, unknown
Revenue Eye spots a prospect — cold, unknown
Results
What Happens When Intent Meets Awareness
$450K in New Revenue
Automated List Building & Routing
Lead Qualification & Activation
Who We Work With
This isn’t for
every company.
Mid-market or enterprise buyers. Outbound, inbound, or hybrid—doesn’t matter. What matters is that your deal size justifies building real infrastructure around pipeline.
At least 3 reps and a CRM. We’re not building your first sales motion—we’re turning an existing one into a system that compounds.
Your product works. Your team can close. You just can’t feed them enough of the right conversations at the right time.
Your product works. Your team can close. You just can’t feed them enough of the right conversations at the right time.
How We Build
From Accepted to Live Pipeline in 30 Days
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
1
Audit & Strategy
Week 1
Deep audit of your funnel, tech stack, and market coverage. We define your scoring model, map signal sources, and build a custom implementation roadmap with projected ROI.
Deliverable
Custom blueprint with scoring framework, integration specs, and ROI projections
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
2
Architecture & Core Setup
Week 2-3
Build bi-directional Clay–CRM integration with 95%+ enrichment. Deploy intent detection and engagement tracking across your entire stack.
Deliverable
Live intelligence layer feeding your CRM in real time
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
3
Activation & Optimization
Weeks 3–4 + Ongoing
Enable scoring, deploy routing rules, and start delivering warm leads to your sales team. Then tune thresholds and compound performance over time.
Deliverable
Production system generating pipeline with continuous optimization
After the Audit
Choose Your Path Forward
Every engagement starts the same way—a deep audit to confirm fit. If we move forward, you choose how we build together.
Team Coaching
We Guide, You Build
Your team has the technical chops. You just need the blueprint, the frameworks, and an expert in your corner. We train your team to build and own the system themselves.
Best for
Teams with RevOps or technical capacity who want full ownership
Custom scoring framework
Weekly coaching sessions
Architecture templates
Async Slack support
Done For You
We Build, You Close
You focus on selling. We build the entire Revenue
Tornado system end-to-end—integrations, scoring,
routing, automation—and hand you the keys to a live
pipeline machine.
Best for
Teams that want results without the learning curve
Full system architecture
Clay + CRM integration
Scoring & routing live
30 days to production
Custom Enterprise
We Architect, We Scale
Multi-product, multi-market, complex tech stack. We
design a custom intelligence layer that unifies your
entire revenue operation under one system.
Best for
Growth-stage companies with complex GTM and
multiple products
Custom architecture design
Multi-product scoring
Full-stack unification
Ongoing optimization
Every engagement begins with the Revenue Audit
A deep-dive into your funnel, stack, and market. This is where we determine fit. Credited in full toward any DFY or coaching engagement. You walk away with a custom blueprint either way.
FAQ
Common Questions
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
1
Audit & Strategy
Week 1
Deep audit of your funnel, tech stack, and market coverage. We define your scoring model, map signal sources, and build a custom implementation roadmap with projected ROI.
Deliverable
Custom blueprint with scoring framework, integration specs, and ROI projections
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
2
Architecture & Core Setup
Week 2-3
Build bi-directional Clay–CRM integration with 95%+ enrichment. Deploy intent detection and engagement tracking across your entire stack.
Deliverable
Live intelligence layer feeding your CRM in real time
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
3
Activation & Optimization
Weeks 3–4 + Ongoing
Enable scoring, deploy routing rules, and start delivering warm leads to your sales team. Then tune thresholds and compound performance over time.
Deliverable
Production system generating pipeline with continuous optimization
FAQ
Common Questions
Once accepted, Done For You clients typically see their first warm leads within 30 days. Coaching clients have their first workflow live in 8 weeks. The full system is production-ready within 90 days.
Yes. You own everything—Clay tables, CRM integrations, scoring models, routing rules. There’s no vendor lock-in. We build it in your accounts, on your infrastructure. If you part ways with us, the system keeps running.
Good—that tells us you’re serious. We’re Clay Advanced Artisan Partners, which means we know the platform at a depth most implementers don’t. We typically find 3–5 optimization opportunities in existing Clay setups within the first audit.
A full diagnostic of your current funnel, tech stack coverage, market penetration, and signal gaps. You walk away with a custom blueprint including a scoring framework, integration specs, and projected ROI—whether or not you continue with us.
HubSpot, Salesforce, and most modern CRMs. We also integrate Clay, Apollo, Smartlead, HeyReach, Make, Apify, RB2B, Prospeo, and custom data sources. If you use it, we’ve probably connected it.