A comprehensive analysis of Charter Brands' current sales operations, tech stack, and go-to-market processes. This will help identify bottlenecks and automation opportunities, crucial for a company focused on exporting spirits brands globally. With the tech stack including Salesforce, this setup will ensure streamlined revenue operations and an automated GTM strategy, addressing their pain points directly.

Deploy an AI system that qualifies and scores leads based on real-time signals and CRM data integration. For Charter Brands, this means prioritizing export partners and distributors who show the highest potential for collaboration and growth, aligning with their aim to expand into new markets.

This system will enable Charter Brands to focus on high-intent leads, significantly increasing conversion rates and saving the small team time on less promising leads.

Implement a re-engagement system targeting inactive leads and past prospects through LinkedIn. Given Charter Brands' emphasis on strategic partnerships and market feedback loops, this system will revive dormant opportunities and help maintain relationships with distributors and partners.

By reviving dormant opportunities, Charter Brands can accelerate pipeline growth, effectively utilizing their existing network and past connections, crucial for their international expansion goals.