Deploy an automated CRM Data Enrichment System that integrates with Kenobi’s existing tools (Apollo, Clay, Smartlead) to continuously update records across marketing, sales, and student success teams. The workflow will deduplicate, enrich, and sync data from multiple touchpoints, ensuring all departments operate from a single source of truth.

Implement an AI-personalized outbound system leveraging Clay's signal scans and enrichment, combined with direct Smartlead integration to automate outreach based on ICP triggers (e.g., new university hires, role changes). Outreach is coordinated across email and LinkedIn, with custom variables tailored for Kenobi’s target personas.

Early testing shows 4%+ reply rates (2x industry average) thanks to hyper-personalization; automates 90% of manual research and campaign setup, freeing up founder and GTM time for strategy and relationship building.

Orchestrate a workflow that automates lead lifecycle handoffs and GTM process integrations between Kenobi’s platform and university administrative systems. The system automatically routes leads and status updates to the correct team (marketing, sales, student success), with alerts for any pipeline stalling or handoff errors.

Reduces lead handoff friction and task lag, improving speed-to-engagement by up to 60%; ensures no high-value opportunity is dropped, directly increasing conversion and shortening sales cycles by an estimated 20%.