Euan Cowan
These are 3 AI-automated workflows ideas we can help you implement:
1
End-to-End Lead Handoff & ICP Routing Automation
Automate the full lead lifecycle from marketing to sales and customer success with integrated CRM and real-time ICP/territory scoring. Triggers include new MQLs, territory changes, or updated compliance needs; steps route leads instantly to the right rep, log touchpoints, and sync all handoff data. Integrates with CodeShield UK’s CRM and existing sales ops tools.
Cuts handoff delays from days to minutes, improving sales velocity and onboarding speed. For a team handling even 10+ complex deals/month, expect 20–30% faster onboarding and at least 8–10 hours/month saved on manual routing—directly supporting revenue targets.
2
Pipeline Visibility & Forecast Intelligence System
Deploy a real-time pipeline reporting and forecasting dashboard by syncing CRM, marketing automation, and project systems. Triggers on new opportunities or status changes; surfaces critical pipeline health, compliance status, and forecast risk for Account Directors and execs.
Eliminates data silos, enabling instant, accurate pipeline snapshots and forecast rollups. For a lean expert-driven team, this saves 4–6 hours/week in manual reporting and improves forecast accuracy—enabling proactive coverage and more predictable revenue.
3
AI-Personalized Copy & Multichannel Outbound System
Generate hyper-personalized outbound messages across email and LinkedIn, dynamically referencing each account’s compliance needs and recent engagement. Triggers on ICP-matched accounts or new leads; integrates with CRM and LinkedIn for automated, compliant outreach.
Lifts outbound reply and meeting rates by 20–25% through tailored messaging—critical in compliance-driven sales cycles. For a single Account Director, this can drive 3–5 more qualified meetings/month and saves 5+ hours/week on manual research and copywriting.