Conduct a deep audit of Manzane's fragmented GTM stack (HubSpot, LinkedIn, email tools, AI prospecting) and design an integrated automation roadmap. This will centralize lead capture, scoring, and handoff, reducing operational silos and ensuring every lead flows through a unified process with real-time pipeline visibility.

Implement continuous CRM enrichment pulling from both internal and external signals (job changes, new firmographics, engagement triggers) to keep HubSpot and outreach lists fresh. Automated dashboards will surface pipeline health and potential bottlenecks to drive executive decision-making and precise forecasting.

Improves data reliability for forecasting, reducing pipeline blind spots and cutting manual data cleaning by 80%. With enriched targeting, expect up to 20% lift in qualified pipeline volume.

Deploy an AI-driven outbound engine that analyzes each lead’s role, segment, and pain points—then auto-generates hyper-personalized, multichannel messages (email and LinkedIn). Integrates natively with current tools, leveraging triggers like website visits and CRM activity for optimal timing and relevance.

Cuts prospecting and copywriting time by 70%, allowing your existing team to triple campaign volume while increasing reply and meeting rates by 2–3x—directly addressing the challenge of inconsistent lead lifecycle automation.