Kick off with a comprehensive sales audit to map your lead lifecycle, identify pipeline leak points, and design automation for seamless handoff between marketing, sales, and customer success. Deploy Clay to map your total addressable market, standardize data structure, and sync all contacts into a unified CRM, ensuring accurate lead attribution and enrichment from the start.

Implement an always-on Clay enrichment workflow to update lead/company records with fresh firmographic, behavioral, and attribution data. This ensures that every inbound and outbound event is logged correctly, supporting accurate marketing attribution, sales forecasting, and actionable segmentation for DMOs.

Continuous enrichment and hygiene cut manual data cleanup by 80%, improving attribution accuracy and forecast reliability. For AI-driven GTM, this can yield 10%+ more accurate campaign ROI measurement and directly support smarter, faster growth with minimal team bandwidth.

Automate multichannel follow-ups (email, SMS, LinkedIn) to reschedule demos or discovery calls that are missed by DMO prospects. This workflow plugs a key early-stage pipeline leak, ensuring that every hard-won meeting is recovered whenever possible and no opportunity is lost due to resource constraints.

Reduces no-show loss by 30–40%—for example, if 3 of 10 meetings are missed monthly, this workflow can recover 1–2 meetings, increasing pipeline value and maximizing ROI from your current lead gen and outreach efforts.