Scale Revenue with Unified Lead Automation
Don Torrance
These are 3 AI-automated workflows ideas we can help you implement:
1
Clay Contacts Data Enrichment System
Automate real-time enrichment, deduplication, and validation of lead records by integrating Clay with HubSpot and SalesLoft. This workflow ensures that every new and existing contact is continuously updated with accurate titles, emails, and firmographics, directly solving attribution and data hygiene pain points highlighted by Don.
Expect a 30–40% reduction in manual data cleaning and research time (based on current headcount and SaaS best practices), driving more reliable pipeline forecasting and a 10–15% lift in conversion rates from improved segmentation.
2
SDR/AE Contact Research AI-Automated System
Leverage AI-driven research to automatically identify and verify the right decision-makers for targeted campaigns within Resilia’s ICP, integrating with HubSpot and SalesLoft. This reduces the guesswork and inefficiency around contact discovery, enabling truly personalized outreach at scale for your RevOps and GTM teams.
Cuts manual research time by up to 80% per campaign and ensures your SDRs/AEs focus only on qualified prospects—translating to faster pipeline creation and up to 20% more meetings from the same outreach volume.
3
Initial Clay Setup: TAM Mapping, Database Building, CRM Integration
Guided foundational setup for beginners: map your Total Addressable Market, build a precise, deduplicated lead database, and integrate Clay with HubSpot and SalesLoft. This workflow provides team training and a scalable starting point for workflow automation, minimizing tech stack fragmentation.
Reduces onboarding and process setup time by 60%, enables quick wins with a clean, actionable pipeline, and sets the stage for further automation—helping new users ramp in days instead of weeks.
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