Conduct a deep sales audit to clarify The Bazaar Inc.’s ICP and value proposition, map current workflows, and design a Revenue Operations (RevOps) framework. This creates a standardized lead qualification process and structured handoff between sales and marketing, tailored to the Sales Manager’s need for clarity and consistency.

Implement a CRM data enrichment workflow that pulls in real-time signals (company updates, job changes) for all contacts and accounts. This ensures pipeline data is always up-to-date, enabling accurate forecasting and improving pipeline visibility for the Sales Manager.

Enriched, current data can improve forecast accuracy by up to 30% and reduce manual research time by 5+ hours per week for a small sales team (4 reps), freeing resources for higher-value selling activities.

Deploy AI-driven outbound messaging that automatically customizes emails and LinkedIn outreach based on company, deal, and contact signals. This system helps standardize GTM workflows, aligns messaging to the evolving ICP, and ensures consistent enablement without extra marketing headcount.

Hyper-personalized outreach typically increases reply rates by 50–100% over generic messaging, leading to a 10–15% lift in meetings booked and direct pipeline growth, especially valuable given The Bazaar’s limited marketing resources and fragmented processes.