Integrate CRM, community platforms, and event management tools into a unified workflow using Clay's automation and APIs. This system automates lead capture, enrichment, nurture, and handoff across sales, events, and community teams, ensuring no manual gaps regardless of touchpoint.

Run ongoing deduplication, enrichment, and hygiene workflows across all lead and member data sources. Clay pulls from event signups, housing inquiries, and social channels to maintain a single, accurate database for reporting, attribution, and hyper-personalized outreach.

Reduces data cleanup and reporting prep time by ~80% (saving several hours/month for each team), improves forecasting reliability, and increases campaign personalization—driving 10–15% more accurate pipeline visibility.

Deploy automated onboarding sequences and playbooks triggered by CRM or event actions. This ensures every new member—across housing, events, and wellness—is guided through a consistent experience, with automated handoffs to sales or customer success as needed.

Cuts onboarding/admin time per new member by 50%+ and guarantees every segment gets a unified, high-quality experience, directly boosting retention and community engagement (assume +10–15% retention uplift for remote-first cohorts).