Streamline TAM Acceleration’s GTM with Precision

Marco Strohm

These are 3 AI-automated workflows ideas we can help you implement:

1

Unified GTM Workflow Automation System
Deploy an end-to-end GTM automation platform that connects Strohm’s heterogeneous sales and marketing tools, automates repetitive processes, and centralizes data flows. Integrate directly with your CRM, email, and enrichment tools to eliminate data silos and manual work, tailored for technical, multi-stakeholder sales cycles in the offshore energy sector.
Reduces manual workflow setup and tool-switching by 40% (saving ~10–15 hours/month per GTM user), while driving faster deal velocity through seamless process adoption and fewer errors in hand-offs.

2

CRM Data Enrichment & Deduplication Engine
Implement a robust CRM enrichment and deduplication system that continuously updates lead and customer records with the latest company, contact, and deal intelligence—removing duplicates and enriching missing data. This ensures high-quality, unified records essential for accurate forecasting and strategic account management.
Boosts forecasting accuracy and AE productivity by 15–20% (based on less time spent cleaning data and more time on value-adding activities), supporting Strohm’s need for precise pipeline visibility in long-cycle, high-value projects.

3

Automated Lead Routing & Territory Alignment
Automate lead assignment and territory mapping according to Strohm’s complex offshore ICPs and multi-region sales motions. Integrate territory and product logic to route prospects instantly to the right AE or channel partner, adapting to shifting project geographies and organizational structures.
Improves speed-to-lead by 80% (from hours to minutes), reduces lead leakage, and increases AE coverage on priority accounts—conservatively driving up to 10% more qualified opportunities entering the pipeline each quarter.