Integrate and automate your entire go-to-market (GTM) workflow by connecting HubSpot, Instantly, and other core tools to ensure seamless lead handoffs between marketing, sales, and customer success. This system reduces manual tasks, minimizes lead leakage, and shortens sales cycles by orchestrating multi-step processes from lead capture to closed-won.

Continuously enrich every new and existing lead in HubSpot and SQL databases with real-time firmographic, technographic, and intent data. The system also auto-updates attribution fields to ensure accurate revenue forecasting and full pipeline visibility for strategic decision-making.

By automating enrichment and attribution, sales teams can save ~8 hours/week otherwise spent on manual research, while more complete data boosts forecasting accuracy by 20%+ and helps prioritize high-value accounts—directly supporting scalable growth.

Deploy a multi-channel outbound system leveraging AI-personalized messaging across email and LinkedIn, specifically targeted at mid to small sized customers. This workflow dynamically adjusts targeting and messaging based on performance data to maximize conversion rates and minimize CAC.

By automating and personalizing outreach at scale, OrbitShift can lower CAC for these segments by an estimated 25–30%, while driving a 2x increase in engaged pipeline from this market—enabling more scalable, cost-effective growth.