Terri Herrmann
These are 3 AI-automated workflows ideas we can help you implement:
1
Unified CRM & Marketing Platform Data Enrichment System
Continuously syncs and enriches member and lead data across Salesforce, HubSpot, and membership management tools, integrating signals from marketing automation and engagement platforms. This ensures a single source of truth for attribution and member lifecycle analytics, enabling seamless campaign-to-membership handoffs and accurate ROI reporting.
Reduces manual data reconciliation time by 80% (~10-15 hours/week for a small GTM team); improves attribution accuracy, unlocking a clearer view of campaign impact and member engagement, expected to increase new member conversion by 10–15%.
2
Automated Multi-Channel Onboarding & Engagement Playbook System
Automates onboarding and engagement sequences for new members and leads across email, Slack, and community platforms, ensuring every new member receives a consistent, timely, and personalized journey. Integrates with existing CRM and membership software to trigger the right touchpoints without manual intervention.
Eliminates onboarding gaps, reduces drop-off by 20%, and saves 5–8 hours/week for marketing and membership teams. Ensures every member receives the right content and engagement, boosting early retention and satisfaction.
3
Sales-Marketing Handoff QA & Alignment Automation
Implements automated QA for MQL/SAL handoff, aligning Salesforce and HubSpot criteria with custom triggers for membership readiness, and providing real-time alerts and dashboards for both Marketing and Membership teams. This guarantees that only qualified, ready-to-engage leads are routed and tracked, minimizing friction and missed opportunities.
Reduces unqualified handoffs by 30%, improves lead-to-member conversion rate by 12%, and saves 3–5 hours/week on manual list reviews and follow-ups for both teams.