Luca, Transform Your Sales Pipeline with Unified GTM Automation

Luca Mossa

These are 3 AI-automated workflows ideas we can help you implement:

1

Sales Audit, RevOps & GTM Automation Strategy

Kick off with a deep-dive sales audit and create a unified GTM automation roadmap to define ICP, standardize lead lifecycle stages, and align handoffs across teams. This system will centralize fragmented data and support the lead’s focus on scalable pipeline management.

Clarifies ICP and value prop, reducing manual lead misclassification by 80% and enabling 20–30% faster lead handoffs, which can drive a 10%+ increase in qualified pipeline velocity.

2

Initial Clay Setup: TAM Mapping, Database Building, CRM Integration

Deploy a foundational setup that maps out the Total Addressable Market, builds a centralized, deduped prospect database, and integrates with core tools (CRM, email, LinkedIn). This addresses the pain of data fragmentation and inconsistent ICP targeting.

Cuts prospect research and manual data entry time by up to 70%, unlocking more time for high-value GTM activities and improving lead quality for accurate forecasting.

3

CRM Data Enrichment System

Implement continuous CRM enrichment to update records with key signals (job changes, engagement, attribution), ensuring standardized playbooks and clean data for reporting and forecasting. This directly supports pipeline hygiene and attribution accuracy.

Boosts forecast reliability and pipeline health, saving at least 4–6 hours per week on manual data hygiene, and driving a projected 15% improvement in forecast accuracy for the B2B Growth Specialist’s pipeline.