Conduct a comprehensive audit of all sales, marketing, and customer success tools to map data flows and identify integration gaps. Implement automation to unify lead, content, and revenue data across the global tech stack—ensuring frictionless attribution and workflow execution.

Deploy an AI-driven enrichment engine that continuously updates CRM records with the latest contact, account, and activity signals—including automated attribution tagging for multi-format, multi-channel campaigns. Integrate with Smartcat’s localization and content automation flows for seamless reporting.

Improves attribution accuracy and forecasting confidence by 20–30%, reduces time spent on data hygiene by up to 70%, and ensures high-quality pipeline data for global reporting—critical for a company managing diverse formats and markets.

Implement an AI-based lead scoring and routing system that dynamically assigns leads based on intent, geography, and product fit, while auto-cleaning pipeline stages. Syncs with Smartcat’s localization AI and GTM tools to keep lead flows scalable and predictive.

Cuts lead response and routing time from hours to minutes (up to 80% faster); supports 2x pipeline scale without headcount increase and reduces pipeline slippage, directly addressing the complexity of rapid innovation and cross-functional GTM execution.