Deploy a continuous CRM Data Enrichment and Deduplication workflow that syncs and cleans customer and lead records across all global brands and platforms. This system will integrate directly with Entain’s CRM and marketing tech stack to ensure a single source of truth, eliminating duplicates and enriching profiles with updated behavioral and transactional data.

Implement an AI-driven workflow to automate hyper-personalized marketing campaigns across email and digital channels, leveraging unified CRM data. Triggers can be set for customer milestones and betting behaviors, ensuring messaging adapts to each user’s unique journey, critical for the gaming and sports betting sector.

This will increase campaign relevance and engagement, expected to lift conversion rates by 20–25% for segmented user journeys, while reducing campaign build time by 60%. Scalable automation enables Entain to reach millions of users with tailored experiences across 19+ countries, multiplying marketing ROI.

Establish an end-to-end RevOps automation to connect CRM, sales, and marketing tools, providing real-time attribution dashboards and actionable insights. The workflow auto-maps customer journeys and updates reporting as new data flows in from all platforms, supporting global and brand-level revenue visibility.

With unified attribution and automated reporting, Entain’s marketing and revenue teams can make faster, data-driven decisions. Expect a 15% improvement in reporting accuracy and a 70% reduction in manual reconciliation effort, directly supporting strategic GTM execution and global expansion.