Integrate AI-powered workflows to automatically capture and unify intent signals from all go-to-market channels (website, email, LinkedIn engagement) and apply dynamic lead scoring. This provides clear prioritization for outbound and ABM campaigns, tailored for early-stage orgs like Raynix where intent data is crucial but under-leveraged.

Deploy an automated enrichment system that continuously updates company and contact records with external signals (job changes, funding, tech stack) and syncs them seamlessly into Attio and connected marketing/sales tools. Designed for teams with basic enrichment experience, this workflow eliminates data silos and ensures GTM teams always work with the freshest, most actionable information.

Reduces manual enrichment time by 80% (saving ~4h/week/rep); improves outreach conversion rates by 10–15% due to more relevant, context-rich communications, directly addressing underutilized data automation.

Launch an onboarding automation that sequences training, delivers interactive GTM playbooks, and tracks adoption for every new team member. Includes Slack/Email nudges, knowledge checks, and progress dashboards to ensure standardized process uptake and continuous improvement.

Cuts onboarding ramp time by up to 40% (from 5 to 3 weeks for new hires, based on SaaS sales benchmarks); ensures consistent process execution, resulting in +10% faster time-to-revenue and fewer costly errors as the team scales.