Conduct a deep-dive audit of Outboundbin’s current sales processes, tech stack, and GTM workflows to identify key ICP segments, clarify value propositions, and define automation opportunities. Includes mapping existing data sources and workflow gaps.

Design and build a custom Target Addressable Market database, integrating with existing tools (like Gmail/Google Apps if no CRM exists), and establishing data hygiene protocols. This workflow creates a scalable, clean base for automation.

Reduces manual research and list-building time by 70–80%, enabling faster, more accurate outbound. Lays the groundwork for automated lead routing and campaign triggers, supporting reliable pipeline growth even with minimal public data.

Continuously enrich and update contact/company records using automated signals (job changes, email verification, company updates) even if a formal CRM is missing, leveraging Google Apps as the initial repository if needed.

Improves data quality and targeting, increasing conversion rates by an estimated 10–15% and saving hours/week manually updating records. Ensures future workflow and reporting automation are robust despite limited integration at the start.