Integrate Clay-powered automation across marketing, sales, and customer success touchpoints to create seamless lead routing, automated handoffs, and lifecycle stage updates. This system centralizes lead management and ensures every team has real-time context and ownership, eliminating friction and manual intervention.

Deploy an automated data enrichment engine that continuously updates and validates leads and account records by connecting all GTM tools and sources into the CRM. This eliminates inconsistencies, reduces manual reconciliation, and ensures every record is actionable and up to date.

Cuts manual data cleanup by 80%, saving ~10 hours/week across GTM teams, and increases campaign ROI by 10–15% by ensuring accurate segmentation and follow-up—solving the pain of fragmented automation tools.

Implement a live dashboard that aggregates data from all integrated GTM workflows, surfacing pipeline health, conversion rates, and forecast accuracy in real time. Leadership and team leads can instantly identify bottlenecks, progress, and risks for proactive decision-making.

Improves forecast accuracy by 20%, accelerates leadership reporting cycles from days to minutes, and enables a 5–10% lift in pipeline velocity by making blockers visible and actionable as they arise.