Conduct a holistic audit of Superside's extensive sales and marketing tech stack (Salesforce, HubSpot, Marketo, Segment, etc.) and design an integrated GTM automation blueprint. This workflow will map all current tools and processes, identify integration gaps, and define a seamless, automated GTM pipeline tailored for high-velocity enterprise creative services.

Automatically enrich Salesforce and HubSpot records with real-time account and contact updates, including job changes, company news, and strategic signals. This ensures pipeline data is always accurate and supports reliable forecasting across Superside’s complex enterprise sales cycles.

Reduces pipeline data decay by 50%, saving 8+ hours/week on manual research for sales and marketing ops; directly supports more reliable forecasting and at-scale territory planning—driving 5–8% lift in forecast accuracy.

Leverage AI to surface and launch outbound to second- and third-degree connections that match Superside’s evolving ICP. The system dynamically targets accounts and territories most likely to align with rapid creative service delivery, automating warm introductions and prioritizing high-fit prospects based on live data.

Expands market coverage without additional SDR headcount; increases new qualified pipeline by 12–18% per quarter by surfacing and engaging previously untapped but high-potential accounts.