Provide a guided, hands-on audit and strategic walkthrough of real-world RevOps and GTM automation tools, focusing on how these platforms are used to drive pipeline, integrate systems, and manage sales operations. This workflow includes practical exposure to pipeline management, lead scoring, and workflow automation.

Walk through the end-to-end setup of a Target Addressable Market (TAM) mapping, custom database creation, and basic CRM integration—demonstrating how modern sales/marketing stacks connect and automate data flows. Includes exercises on identifying ideal customers, structuring databases, and syncing with CRM tools.

Bridges the gap between theory and real-world execution, giving direct experience in tools and integrations that are foundational for modern sales operations—skills that are typically required in 90%+ of RevOps job postings.

Simulate the setup and use of an AI-driven reporting workflow that automatically prepares pre-call briefs with updated prospect data, integrating CRM and enrichment tools. This helps visualize how automation supports pipeline hygiene and prepares AEs for high-quality touchpoints.

Demonstrates how automation improves sales team efficiency and pipeline accuracy; students gain practical knowledge of best practices that can save up to 2 hours per deal cycle and drive 10–20% higher conversion rates in real sales teams.