Deploy an automated workflow that continuously integrates and normalizes data from all sales and marketing tools, ensuring real-time deduplication and enrichment across the lead lifecycle. This system leverages Clay’s integrations to unify fragmented data sources, delivering a single source of truth for attribution and forecasting.

Implement AI-driven lead routing and scoring workflows that automatically assign leads to the right reps and territories based on dynamic ICP and territory logic. Integrates with your CRM and marketing tools to ensure only high-fit leads are prioritized, accelerating response and conversion.

Improves lead-to-opportunity conversion by up to 25% by reducing misrouted leads and delays. For organizations aiming to double or triple growth, this can add 10–15% more qualified opportunities to pipeline monthly.

Automate ongoing enrichment and deduplication of CRM records using real-time signals—such as job changes, funding rounds, and contact details—to keep data actionable and current across all GTM teams. This ensures reliable reporting and targeted outreach.

Saves 10+ hours/month on manual CRM updates, increases campaign effectiveness by 15%, and supports more accurate territory and ICP segmentation—crucial for high-growth tech and AI-for-Good organizations.