Continuously enrich and deduplicate CRM and GTM data via automated workflows that leverage live enrichment sources and AI validation, ensuring every account and contact record is actionable for pipeline optimization. Integrates with Salesforce, HubSpot, and internal data lakes to maintain a unified, trustworthy data foundation for Actively’s superintelligence models.

Automate cross-system workflows connecting marketing, sales, and CS tools (e.g., Salesforce, Marketo, Slack, Outreach) with real-time triggers and low-code connectors. This system routes signals, tasks, and enrichment actions end-to-end, minimizing manual handoffs and enabling seamless orchestration of Actively’s AI-powered GTM playbooks.

Cuts manual integration/ops work by 60–70%, freeing up engineering for AI innovation. Accelerates GTM campaign launches by 2–3x and shortens lead-to-opportunity cycle times, unlocking an estimated $500k+ annual value in faster deal progression and reduced tool friction (assuming 50+ campaigns/year).

Auto-generates call prep reports for AEs/SDRs using the latest enriched account and signal data, and delivers post-call AI coaching based on conversational analytics and outcome feedback. Syncs with calendar, CRM, and call recording tools to embed actionable, learning loops into every rep’s workflow.

Saves every rep 30–45 minutes per meeting on prep and follow-up, conservatively 15–20 hours/month for a 10-person team. Drives a projected +7–10% lift in meeting-to-pipeline conversion rates as reps engage with richer context and targeted guidance—directly compounding Actively’s core value of smarter AI-driven revenue execution.