Conduct a comprehensive audit of Outboundbin’s current sales operations, mapping all data sources and GTM workflows to identify integration gaps, ownership ambiguities, and automation opportunities. The process will define a clear roadmap for unified data and automated pipeline management, even in the absence of a defined ICP.

Set up a robust foundational database by mapping the total addressable market, building and cleansing lead databases, and integrating with the CRM (or spreadsheets if CRM is not in place). This enables lifecycle management and lead qualification, even without a clear ICP, by iteratively refining segmentation as data is analyzed.

Accelerates go-to-market execution by reducing list-building and lead validation time by 50%, while improving lead quality and enabling scalable outreach as ICP clarity evolves.

Implement a system to continuously enrich CRM (or central spreadsheet) records with up-to-date contact and account details, ensuring all available data points (job changes, company updates) are captured—even in the absence of a mature tech stack.

Increases accuracy of lead tracking and handoff, reducing missed opportunities and manual research burdens—projected to save at least 4–6 hours per week and improve conversion rates by 8–12% as more relevant, timely data flows into the pipeline.