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1. Sourcing Leads in Bulk

Use Clay’s integrations with Apollo, LinkedIn, or Ocean.io to pull thousands of ICP-matched companies and contacts directly into a clean table. Deduplicate, enrich, and start working instantly.

2. Trigger-Based Prospecting

Use Clay’s integrations with Apollo, LinkedIn, or Ocean.io to pull thousands of ICP-matched companies and contacts directly into a clean table. Deduplicate, enrich, and start working instantly.

3. Data Enrichment Waterfalls

Set up workflows to capture buying signals — like new job postings, funding rounds, or technology installs — so you’re reaching out at the perfect time.
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Stop paying top dollar for enrichment credits. Chain multiple providers (Datagma, Prospeo, Apollo, etc.) and let Clay’s waterfall logic fetch verified emails and phone numbers at the lowest possible cost.

4. Scoring & Qualification with AI

Design a scoring system that ranks leads 1–10 based on revenue, job role, tech stack, and funding signals. This way, your team focuses effort where ROI is highest.

5. Personalized Copywriting

Combine scraped data with AI to generate actually relevant messages. For example:“Congrats on raising $5M last week — are you scaling your sales team too?”
Clay helps you avoid spammy, generic outreach.

6. CRM Enrichment

Pipe leads into HubSpot or Salesforce fully enriched: email, LinkedIn, tech stack, even website content. Your CRM becomes a living, breathing dataset.

8. Competitive Intelligence

Scrape competitor job postings, reviews, or customer lists. Identify where they’re weak — and position your offer right where they’re losing ground.

9. Signal Tracking Beyond the Basics

Funding rounds and role changes are yesterday’s news. Clay lets you track niche signals — like Google Maps reviews, content updates, or certifications (SOC2, HIPAA, etc.) — that your competitors miss.

10. Account-Based Marketing (ABM) at Scale

Create hyper-targeted campaigns by clustering accounts with shared traits (industry, tools, funding stage). Clay’s lookalike company features supercharge this approach.

11. Recruiting Automation

Yes, Clay works beyond sales. Build scrapers to track new job postings, enrich candidates, and even send automated reach-outs to talent.

12. Market Sizing (TAM Calculation)

Use Clay’s “Find Company” to quickly size your Total Addressable Market by industry, location, or technology stack. Stop guessing, start validating.

13. Micro-SaaS Building

Because Clay connects everything, you can literally spin up no-code SaaS tools (like giveaway engines, matching systems, or lead magnets) on top of it.

14. Automated Research Assistants

With Claygent (AI scrapers), send an agent to analyze websites, blogs, or even reviews, and return structured insights you’d normally pay interns to collect.

15. Evergreen Lead Machines

Design workflows that run 24/7 — pulling, enriching, scoring, and routing leads — so your pipeline never runs dry, even while you sleep.

Why This Matters

Most SDRs waste 60% of their time on manual tasks. We’ve proven with clients that Clay can automate up to 60% of those tasks. That’s the difference between a team that’s stuck in busywork vs. one that books meetings on autopilot.

Next Steps

Subscribe to AutomateRevOps Newsletter – weekly tools, signals, and strategies.🎓
Join our 6-week Clay Coaching Program – we’ll take you from overwhelmed to Clay pro, building revenue systems that run themselves.

Clay is the new wave in B2B sales and RevOps. The question is: are you surfing it, or letting it crash over you?